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Privacy Policy
Last updated: July 2026
1. Controller
The controller responsible for the processing of personal data on this website is:
realcommerce GmbH
Beuthstr. 15
D-10117 Berlin
Germany
E-mail: hello@skuguru.com
Website: www.skuguru.com
Represented by André Lechl.
SKUguru is a marketplace operations initiative incubated by realcommerce GmbH.
2. General Information
We take the protection of personal data seriously. Personal data means any information relating to an identified or identifiable natural person, such as a name, e-mail address, IP address or communication data.
We process personal data only where this is permitted under the General Data Protection Regulation, the German Federal Data Protection Act and other applicable data protection laws.
This Privacy Policy explains which personal data we process when you visit this website, contact us or communicate with us in a business context.
3. No Data Protection Officer
realcommerce GmbH is not legally required to appoint a Data Protection Officer. For all privacy-related questions, you may contact us at hello@skuguru.com.
4. Website Access and Server Log Files
When you visit our website, certain technical data is automatically transmitted by your browser to our web server. This may include the IP address of the accessing device, date and time of access, requested page or file, amount of data transferred, referrer URL, browser type and version, operating system and host name of the accessing device.
We process this data to provide the website, ensure technical stability, maintain security and detect misuse or attacks. The legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in the secure and reliable operation of our website.
Server log files are stored only for as long as necessary for the above purposes and are then deleted or anonymised, unless longer storage is required for security reasons or to investigate specific incidents.
5. Hosting
This website is hosted by Framer B.V. The hosting provider processes technical data necessary for operating and delivering this website, including server log files and connection data.
The legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in the secure, reliable and efficient provision of our website.
Where required, we have concluded a data processing agreement with our hosting provider in accordance with Art. 28 GDPR.
6. Contact by E-mail
If you contact us by e-mail, we process the personal data you provide to us. This may include your name, company, e-mail address, telephone number if provided, message content, date and time of communication and related business or project information.
We process this data to handle your request and communicate with you. If your request relates to a contract or pre-contractual communication, the legal basis is Art. 6(1)(b) GDPR. In all other cases, the legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in responding to inquiries and maintaining business communication.
We delete such data when it is no longer required for the relevant purpose, unless statutory retention obligations or legitimate interests require longer storage.
7. Business Communication
realcommerce GmbH provides marketplace operations, commerce infrastructure, consulting, technology and project services.
In the context of business relationships or prospective business relationships, we may process business contact data including name, business e-mail address, company, role or position, telephone number if provided, communication history and project or contract-related information.
The purpose of this processing is to initiate, manage and perform business relationships. The legal basis is Art. 6(1)(b) GDPR where processing is necessary for pre-contractual measures or performance of a contract. Otherwise, the legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in managing and maintaining business relationships.
8. Contact Forms
If this website contains a contact form, we process the information you enter into the form together with technical metadata necessary to transmit and protect the request. This may include name, e-mail address, company, message content, time of submission and IP address where technically necessary for security and spam prevention.
The legal basis is Art. 6(1)(b) GDPR if your request relates to a contract or pre-contractual communication. Otherwise, the legal basis is Art. 6(1)(f) GDPR.
If no contact form is used and communication is only possible by e-mail, this section does not apply.
9. Cookies and Similar Technologies
This website currently uses only technically necessary cookies or similar technologies where required for the operation, security and delivery of the website.
We do not use non-essential cookies, advertising cookies, retargeting pixels or marketing tracking technologies unless expressly stated in this Privacy Policy and, where legally required, only after you have given your consent.
Technically necessary cookies or similar technologies may be used to provide basic website functionality, maintain security, remember technical settings or ensure reliable delivery of the website. The legal basis for processing personal data in connection with technically necessary technologies is Art. 6(1)(f) GDPR. Our legitimate interest lies in the secure, reliable and user-friendly operation of this website.
If non-essential cookies or similar technologies are introduced in the future, this Privacy Policy will be updated and, where required, a consent mechanism will be provided.
10. Analytics and Tracking
We do not currently use third-party analytics, advertising pixels, retargeting technologies or comparable marketing tracking tools on this website.
If Framer’s built-in analytics are enabled, visitor statistics may be processed in an aggregated and privacy-oriented manner without the use of cookies. Such analytics are used only to understand general website usage and improve the website. The legal basis is Art. 6(1)(f) GDPR, unless consent is legally required for a specific configuration.
If additional analytics or marketing tools such as Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag or similar technologies are added in the future, this Privacy Policy will be updated and such tools will only be used where a valid legal basis exists, including consent where legally required.
11. Fonts
This website uses fonts for the consistent display of text. The fonts are provided through Framer’s font infrastructure. When the website is loaded, technical data such as your IP address may be processed as necessary to deliver the font files and display the website correctly.
The legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in the consistent, reliable and visually correct presentation of the website.
12. External Links
This website may contain links to third-party websites. If you click on an external link, you leave this website. We have no control over the processing of personal data by third-party websites. The respective provider or operator of the linked website is responsible for its own content and data processing.
13. Recipients of Personal Data
We may share personal data with service providers and other recipients where necessary for the operation of the website, communication, IT security or business administration.
Recipients may include hosting providers, IT service providers, e-mail service providers, website and infrastructure providers, tax advisors, legal advisors or authorities where legally required.
Where service providers process personal data on our behalf, we conclude data processing agreements in accordance with Art. 28 GDPR where required.
14. International Data Transfers
Personal data may be transferred to countries outside the European Union or the European Economic Area only where a valid legal basis exists. This may include an adequacy decision by the European Commission, EU Standard Contractual Clauses, explicit consent or another legal mechanism permitted under data protection law.
15. Storage Periods
We store personal data only for as long as necessary for the purposes for which it was collected, unless statutory retention obligations or legitimate interests require longer storage.
Where no specific retention period is stated, personal data is deleted once the relevant purpose no longer applies.
16. Your Rights
Subject to the legal requirements, you have the following rights under the GDPR:
- right of access
- right to rectification
- right to erasure
- right to restriction of processing
- right to data portability
- right to object
- right to withdraw consent
To exercise your rights, you may contact us at hello@skuguru.com.
17. Right to Object
If we process personal data on the basis of Art. 6(1)(f) GDPR, you have the right to object to such processing at any time on grounds relating to your particular situation.
18. Right to Lodge a Complaint
You have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates data protection law.
The competent supervisory authority for Berlin is:
Berliner Beauftragte für Datenschutz und Informationsfreiheit
Alt-Moabit 59–61
10555 Berlin
Germany
Website: www.datenschutz-berlin.de
19. Data Security
We use appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration or disclosure.
This website is provided using encrypted transmission via HTTPS/TLS.
20. Changes to this Privacy Policy
We may update this Privacy Policy if the website, services, technical infrastructure or legal requirements change. The current version is available on this website.